Oloiya CNY

​我来也滋足新年

Art Direction / Design

​

A project done with Mr.Magpiez Creative agency.

Younger & older generations nowadays are more health conscious, so in conjunction of Chinese New Year, Oloiya launch of a new product, a healthier dried meat with less sugar, proposed product name "滋足肉干". The campaign is to highlight on the USP of the product that still taste as good even with less sugar content. The campaign idea is to play up the word "滋足" which means to be content, and as a CNY greetings as well is to greet people to be thankful and grateful every year.

​

​