Tiger White Proposal
Design
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This is a branding exercise on how we can bring to life the essence of the brand onto on ground activities/events in a modular way.
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NIVEA TOOLS
Art Direction / Design
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The problem is to change the perspective of man feeling skin care products are being feminine
and not using them hence the idea is to repackage skin care products in a more macho way.
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AUDI Q2 #untaggablecity
Design
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Portion of a launch plan proposal for Audi Q2, the theme is about undefinable
people and places in the city just like how the car is hence the idea of "untaggable city".
The project was stop halfway as the car was not brought in to Malaysia market in the end.
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LOKALAH
Branding / Design
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"Lokalah" is a forum that shares about culture, insights and marketing related topics on Malaysia's market
KOOL
Cigarette packaging redesign
Packaging Design
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UNUSED WORKS
At LOKALAH, no Malaysian trend is overlooked. From underground subcultures to trending topics, we peel the layers to discover what makes Malaysia the definition of diversity. “LAH” is a unique word/way of how we add expression into our conversations. The Idea is to make the word “LAH” to be expressive/ interchangeable. We illustrate the expression by an interchangeable concept.
Back to Basic
The idea is to standout In a cluttered market environment and bring back emphasise to the quality of the product, hence the idea of back to basic from a scale of:
(i) basic in craftsmanship, handmade.
(ii) basic in the most minimal design but creates
the maximum impression for the brand,
- Dieter Rams “good design is as little
design as possible”
Energy Drink
Packaging Design
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Packaging design proposal.
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Inspired by Hang Tuah, Malaysia’s legendary warrior, Hang Buah is a fictional character created as our energy drink brand where he's on an adventures and found a mystical power in Guarana and eating them with fruits.
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To visualise this, we created a silhouette of a warrior in various fighting poses. This can be used as a mnemonic device across all mediums to represent the brand. Why a silhouette? So there is no face to it and that there is a Hang Buah in every one of us.